Publicity Portraits
The publicity portrait served a very useful purpose, it was to promote the commodity, the star.  This was the product that the studios had to offer. 

Rudolph Valentino posed for many portraits in his short career.  He posed for the studio portrait photographer at Paramount, Donald Biddle Keyes as well as Russell Ball and later Henry Waxman and Nealson Smith. 

Valentino forged personal relationships with two photographers, in particular, James Abbe and Mabel Sykes.  Valentino said his favorite of the portrait artists was Mabel Sykes and some of her portraits are the most striking of Valentino, particularly those taken during his final trip to Chicago in 1926.